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Shop Cruelty-Free
You can become a more compassionate consumer by making sure your cosmetics, personal care, household and pet care products aren't tested on animals. Whirlwind makes it easier than you ever thought possible, just scroll below and discover amazing brands that produce the best products without testing on animals.
Featured Cruelty-Free Brand:
Footnanny
Footnanny begins where the pedicure ends.” That’s the tagline of this Black-owned, plant-based wellness brand. CEO and founder Gloria L. Williams—aka the self-proclaimed “foot nanny”—took notes from her late mother’s beauty rituals and traditions and developed her own aromatherapy product line. From foot creams (yes, there’s even a vegan formula) and lotions to soaking salts and pedi accessories, there’s something here for any woman (and man) in need of a little TLC.
Black-Owned, Cruelty-Free Cosmetics
Adwoa beauty
adwoa beauty is a modern, non toxic, gender neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results.
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People of Color Beauty
People of Color® is not just for people of color, because we all live in a world of color. That’s how their slogan became “nail polish for People of Color and those who live in color”. Their products are proudly 10-free, vegan, and cruelty-free.
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Range Beauty
Beauty products need to be more diverse and less toxic. We keep it clean with our ingredients and utilize botanicals in our makeup to take care of your skin while you wear.
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Organic Bath Co
Organic Bath Co. believes in self-care made simple: Mindful moments, peaceful thoughts and nurturing your skin from the outside in. They know that what you put on your body is as important as what you put in it—so they've created an award-winning bath and body line using only organic and natural ingredients that are safe, effective and easy to use
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Mented Cosmetics
Mented wants all women, from light to tan to dark skin tones, to feel like they have makeup that actually works for their complexions, so we've created the shades to help accomplish that. All lipsticks are vegan, paraben-free, non-toxic and cruelty free.
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Women-Owned, Cruelty-Free Cosmetics
Anastasia Beverly Hills
You could call her the “Eyebrow Queen”—Anastasia Soare revolutionized the beauty industry with her Golden Ratio Eyebrow Shaping Method. The company has expanded beyond brow products to include cruelty-free foundation, eye makeup, lipstick, and much more.
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Beautyblender
Rea Ann Silva began her career as a makeup artist in Hollywood, where she developed a unique edgeless makeup sponge that helped make her client’s foundation look flawless on camera. Beautyblender has since become a staple for beauty gurus worldwide, and the brand has expanded to include makeup and cleansers for all skin types.
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Glossier
Glossier has changed the beauty landscape so much since its launch, an introduction hardly feels necessary at this point. Founded by Emily Weiss, the company emphasizes its loyal community above all else, delivering products that truly take customer opinions and wants into account. Its straightforward, fun approach to beauty has resulted in countless hero products, from base products to color cosmetics to skin care.
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JINsoon
Celebrity nail artist Jin Soon Choi is a backstage fixture at Fashion Week, where her warm, effervescent personality always draws a crowd. Whether on set or at one of her salons, she has a knack for sharing trends far before anyone else knows about them. Her signature JinSoon lacquers are just as impressive as you would expect: long-lasting, thoughtfully selected, and free of harsh chemicals. One of her longtime favorites is Tulle, a sheer cream that instantly makes your nails look elegantly polished.
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Josie Maran Cosmetics
Model and actor Josie Maran launched Josie Maran Cosmetics in an effort to make healthy beauty accessible for everyone. The brand is known for its products that contain argan oil, a moisturizing oil that can be used to condition skin, hair, and nails.
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Cruelty-Free Home Cleaning Products
AspenClean
AspenClean was founded in 2004 in Vancouver with a mission of creating a healthier, green alternative to chemical-based cleaning products. Originally designed for their professional home cleaning services, their 100% natural, eco-friendly cleaning products are now available for purchase! Every AspenClean product is Vegan, Ecocert® certified and received an A-grade rating from the Environmental Working Group (EWG).
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Astonish
From humble beginnings selling their Original Oven & Cookware Cleaner door to door. They're now a second-generation family business making over 60 products, helping hobs to shine, cars to gleam and stains to vanish across the country.
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Attitude
Founded by Jean-François Bernier (JF) and Benoît Lord in Montreal, they set out to create a legacy their kids could and would be proud of. Inspired by their own families, they saw an incredible opportunity: To create a range of household products exclusively with natural ingredients that worked as well as synthetic options. Superior quality at supermarket prices.
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Cleanwell
Their products were born from a father’s love for his son with an immune system disorder. When he realized harsh household products made his son’s life immensely more difficult, he tried to find a cleaner option. When he couldn’t, he started CleanWell.
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Dr. Bronner’s
Dr. Bronner’s was founded in 1948 by Emanuel Bronner, a third- generation master soapmaker. Still family-owned and run, Dr. Bronner’s honors its founder’s vision by making socially & environmentally responsible products —and by dedicating our profits to help make a better world.
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Cruelty-Free Subscription Boxes
Petit Vour Beauty Box
With Petit Vour‘s monthly subscription, you’ll get an assortment of 4 luxury, non-toxic, vegan beauty products ranging from makeup, hair care, body & skincare. Natural and clean beauty products can be expensive and Petit Vour lets you sample a number of luxury eco-conscious and vegan beauty products before you invest in a full-size bottle.
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Love Goodly Vegan Box
Each Love Goodly box contains 4-5 mostly full-size beauty products, always Cruetly-Free, Non-Toxic, and Vegan. Additionaly, every purchase helps support a monthly cause
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Vegan Cuts Beauty Box
Each month you’ll receive a delivery of 4 or more deluxe or full-size luxurious vegan skin care and body care products that treat your outside as good as you treat your inside. All products are always vegan, cruelty-free, paraben-free and free of harmful chemicals.
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Medusa’s Makeup Vegan Beauty Box
Medusa’s Makeup cruelty-free and vegan makeup monthly boxes only feature and include products from their own makeup brand. Medusa's Makeup's mission is to create high quality and inspirational cruelty free and vegan beauty products for every kind of customer.
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Laurel Reed
Laurel & Reed was created out of their founder’s journey to live a more organic and healthy lifestyle after she found out her father was battling cancer. She chose to shift to a pure, clean and
all-natural lifestyle – knowing the harmful effects toxic beauty has on a women’s skin and health. With this knowledge, they provide their customers with the best in pure, natural and cruelty-free products.
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