Women-Owned, Cruelty-Free Cosmetics
Anastasia Beverly Hills
You could call her the “Eyebrow Queen”—Anastasia Soare revolutionized the beauty industry with her Golden Ratio Eyebrow Shaping Method. The company has expanded beyond brow products to include cruelty-free foundation, eye makeup, lipstick, and much more.
Rea Ann Silva began her career as a makeup artist in Hollywood, where she developed a unique edgeless makeup sponge that helped make her client’s foundation look flawless on camera. Beautyblender has since become a staple for beauty gurus worldwide, and the brand has expanded to include makeup and cleansers for all skin types.
Glossier has changed the beauty landscape so much since its launch, an introduction hardly feels necessary at this point. Founded by Emily Weiss, the company emphasizes its loyal community above all else, delivering products that truly take customer opinions and wants into account. Its straightforward, fun approach to beauty has resulted in countless hero products, from base products to color cosmetics to skin care.
Celebrity nail artist Jin Soon Choi is a backstage fixture at Fashion Week, where her warm, effervescent personality always draws a crowd. Whether on set or at one of her salons, she has a knack for sharing trends far before anyone else knows about them. Her signature JinSoon lacquers are just as impressive as you would expect: long-lasting, thoughtfully selected, and free of harsh chemicals. One of her longtime favorites is Tulle, a sheer cream that instantly makes your nails look elegantly polished.
Josie Maran Cosmetics
Model and actor Josie Maran launched Josie Maran Cosmetics in an effort to make healthy beauty accessible for everyone. The brand is known for its products that contain argan oil, a moisturizing oil that can be used to condition skin, hair, and nails.