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Be an informed shopper.
As you shop, a Whirlwind pop-up will inform you if a product is cruelty free? Vegan? Is the brand a B Corporation? Black-owned? Woman-owned?
Shop for a better world.
Make an impact with every Whirlwind informed purchase!
Image on Right: An activist participates in the Women’s March on Jan. 20, 2018, in Los Angeles, California. (Sarah Morris/Getty Images)
Currently, our approval process revolves around three certified rating systems: B Corporations, Leaping Bunny, and PETA Approved Vegan. These independent organizations are dedicated to verifying companies according to each of their standards. In addition, we also highlight when a business is Black-owned or Woman-owned. We will be adding many more categories in the future, so stay tuned!
brands and counting
The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders -- it has an equal responsibility to the community and to the planet.
- Rose Marcario, CEO, Patagonia Works