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Shop for a better world.

Add the free Chrome Extension to your browser here

Add the free Chrome Extension to your browser now!

It's as easy as 1-2-3!

1.) Download the extension

Click the download link above to go to our Chrome Store listing. There you can find more information about the extension, and add it to your browser. Don't worry, it's free!

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2.) Go shopping

As you browse through your favorite e-commerce site, see data on how that brand impacts the things you care about. Is the product cruelty free? Vegan? Is the brand a B Corporation? Black-owned? Woman-owned? We let you know right on the screen as you shop!

3.) Buy with pride

Click buy and start supporting the brands that share your best vision for the future!

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How it works
Criteria

How We Rate Products

Currently, our approval process revolves around three certified rating systems: B Corporations, Leaping Bunny, and PETA Approved Vegan. These independent organizations are dedicated to verifying companies according to each of their standards. To read more about what each certification means, click on the corresponding link below.  In addition, we think its important to support brands that are owned by underrepresented groups, so we highlight when a business is Black-owned or Woman-owned. We will be adding many more categories in the future, so stay tuned!

9,000+

brands and counting

200x200-Rose-Marcario.jpg?itok=XwGEkoWd.

The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders -- it has an equal responsibility to the community and to the planet.

Rose Marcario, CEO, Patagonia Works

Headshot of Rose Marcario, CEO of Patagonia Works
Headshot of Rose Marcario, CEO of Patagonia Works

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Are you ready to become part of the Whirlwind?

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