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The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders -- it has an equal responsibility to the community and to the planet.
- Rose Marcario, CEO, Patagonia Works
How We Rate Products
Leaping Bunny
Leaping Bunny is an independent organization that certifies brands that are vegan and cruelty-free.
BIPOC-Owned
BIPOC-Owned businesses, which stands for back, indigenous, or person of color, have a BIPOC CEO or founder.
PETA-Approved Vegan
PETA-Approved Vegan is a PETA certification that is given to brands that create vegan products.
B Corporations
B Corporations are businesses that use a wide variety of ethical business practices. They work to be more inclusive, sustainable, transparent, and ethical.
Women-Owned
Women-Owned businesses have a woman as the CEO or founder.
Impact Startups
Impact Startups are startup companies that involve a wide range of ethical practices.
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